Wholesale Partnership Program

Become an
XO Wholesale
Partner

Join 2000+ retailers carrying XO. Apply to carry the world's most beloved marshmallow brand.
Apply for a wholesale account Order through Faire

Why Partner With XO

Genuinely Unique Product

Artisan flavors your customers can't find anywhere else.

Marketing Support

Access to a constantly updating folder of in person and social media marketing materials.

Accessible Minimum Order

Start small, see it sell, scale at your own pace. No intimidating upfront commitment.

What You'll Be Stocking

Marshmallows

Our gourmet marshmallows are handcrafted to be softer, fluffier, and more flavorful than anything you’ll find at the grocery store.

hand holding a pint of almond joy OMG topped with coconut and chocolate against a white background

OMG

OMG! aka Ooey Marshmallow Goodness! So what does that mean? Our OMG is our version of marshmallow creme -- a delicious, whipped spreadable marshmallow thats perfect for so many yummy treats! Use it to top cocoa, make a s'more, use as cupcake frosting, or dollop some on ice cream.

S'mores Kits

Our Gourmet S’mores Kits have everything you need to make four perfectly ooey, gooey s’mores — nostalgic, cozy, and wildly satisfying.

A s'mores kit for two people displayed with marshmallows, chocolate bars, and graham crackers arranged on a surface, with packaging labeled 'XO'.
Apply now for a wholesale account

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Wholesale Customer Rave About XO

★★★★★

Our customers (and us included) love these marshmallows! They are a great way to spice up your campfire s'mores or just eat on their own. I also love that when customers come in needing allergen friendly treats, I can point to these!

Caed Confections
★★★★★

Excellent! I reached out to Jill of XO regarding placing an order after a different Faire marshmallow seller failed to deliver orders twice. Jill had my entire order shipped within a couple of days & I couldn’t be happier. The marshmallow fluff is so delicious, it’s hard not to eat my stock that’s meant for customers. The marshmallows are soft & fluffy and have a wonderful flavor. Super cute packaging, too!

Ellen’s Sweets And Treats
★★★★★

We love XO Marshmallow! Their marshmallows and OMG are so flavorful and unique! They sell through quickly in my boutique and the monthly/seasonal offerings keep people coming back for more! I can manually edit the wording on my end once the layout is finalized -- that's not a problem.

27 Houses

Up and Running in Three Steps

Apply

Fill out a short form to tell us about your store, your channel, and what you're looking for in a wholesale partner.

Get Approved

Our team reviews your application and follows up within 2–3 business days to confirm your account and walk you through first-order options.

Start selling

Place your first order from just $68 with 50% wholesale margin on every SKU. We'll support your launch and be here for every reorder.

Apply to Be an XO Stockist

Already on Faire?