XO Marshmallow is a company based on love, growth, and s'mores. We took the concept of marshmallows and turned the confectionery industry on its head with our innovative treats and Marshmallow Café. What started as each of us putting $100 into a bank account has grown into the nation's favorite marshmallow company. With Kat's food service experience and Lindzi's marketing background, we've maintained sustainable growth -- even during a global pandemic. We believe in putting in the hours, in building a brand that people not only love, but trust. We believe in our team, who works just as hard as we do to deliver an amazing product and experience. We believe in putting our customers first, and hope our demonstrated success makes you believe in us too.
XO Marshmallow is a company based on love, growth, and s'mores. We took the concept of marshmallows and turned the confectionery industry on its head with our innovative treats and Marshmallow Café. What started as each of us putting $100 into a bank account has grown into the nation's favorite marshmallow company. With Kat's food service experience and Lindzi's marketing background, we've maintained sustainable growth -- even during a global pandemic. We believe in putting in the hours, in building a brand that people not only love, but trust. We believe in our team, who works just as hard as we do to deliver an amazing product and experience. We believe in putting our customers first, and hope our demonstrated success makes you believe in us too.
Meet the Kat + Lindzi
the creative minds behind XO Marshmallow
Hey Troop! We are Kat + Lindzi, the Co-Founders of XO Marshmallow.
In 2015, Kat had an idea to make delicious, flavored, gourmet marshmallows. That winter, she met entrepreneur and lifestyle blogger Lindzi Shanks, who at the time ran a different company, The Trendy Sparrow. They found they had a lot in common, especially when it came to s'mores!
In January of 2016, Kat + Lindzi decided to team up, and by March had launched their online store! In June of 2017 (after only being in business for a year!) and after constant demand from customers and marshmallow lovers alike -- Kat and Lindzi opened the 1st ever marshmallow cafe and wonderland in Chicago! They are currently working on bringing new and exciting flavors to their online shop, and coming up with crazy new ideas for the marshmallow cafe! Stay tuned.
See our how we launched on kickstarter.