About Us

...So about these marshmallows

The goal of XO Marshmallow is to bring the nostalgia of sipping cocoa with s'mallows, or roasting s'mores by the campfire, into the 21st century with a modern twist! We want to take this fluffy, adorable treat and elevate it. We use premium ingredients to develop our innovative flavors--from classic Vanilla Bean to Champagne. Our s'mallows are the perfect size to snack on alone, share with others, or use to create a fun and creative dish! Each small batch of gourmet marshmallows is hand crafted with care to ensure consistent quality for marshmallow lovers of all ages.​

Meet ​the Kat + Lindzi

the #ladybosses behind XO Marshmallow

Hello! We are Kat + Lindzi, the Lady Bosses behind XO Marshmallow. 

In 2015, Kat had an idea to make delicious, flavored, gourmet marshmallows. That winter, she met entrepreneur and lifestyle blogger Lindzi Shanks, who also runs  The Trendy Sparrow. They found they had a lot in common, especially when it came to s'mores! 

In January of 2016, Kat + Lindzi decided to team up, and by March had launched their online store! In June of 2017 (after only being in business for a year!) and after constant demand from customers and marshmallow lovers alike -- Kat and Lindzi opened the 1st ever marshmallow cafe and wonderland in Chicago! They are currently working on bringing new and exciting flavors to their  online shop, and coming up with crazy new ideas for the marshmallow cafe! Stay tuned!

Kathryn Connor - Expert Marshmallowist Maven & Co-Owner

Kat is our expert marshmallow maven...meaning she makes all of the delicious marshmallows!

She spends most of her time coming up with new recipes, perfecting flavors, and running outreach with the local community. Contact Kat.

Kat didn't always dream of becoming an marshmallow maker. She obtained her Law Degree in 2015, when her family announced they were purchasing a coffee shop. She put off pursuing law to help them get the cafe off the ground. She began experimenting with marshmallows in law school and created a whole s'mores bar for her graduation party.

Kat's Favorite Marshmallow: Coffee, of course!

Lindzi Shanks - Marketing, S'mores Sommelier & Co-Owner

Lindzi does all of the photography and marketing for XO Marshmallow. She designed our adorable packaging and organizes most of our s'mallow outings. She also runs our social media accounts so make sure you say hi! Contact Lindzi.

A long time marshmallow lover, Lindzi never expected to make it a career. Lindzi graduated with a Master's in Psychology in 2014, but decided against a career in psychology. Instead she created The Trendy Sparrow, an online lifestlye boutique. 

After meeting Kat in 2015, she knew she found a marshmallow kindred spirit. She took over the marketing side of things & let Kat make magic in the kitchen.

Lindzi's Favorite Marshmallow: Lavender Honey!